About Marketplace Insight
MarketPlace Insight (MPI) was started in early 2014 to leverage exclusive data from the industry’s largest marketplace and most engaged enthusiast websites. MPI offers exclusive data, industry dashboards, customized reports and data experts with deep knowledge of the firearms industry that help our partners:
- Manufacture the right products
- Gain insight into competitors
- Identify industry trends
- Define and target the right audiences
- Acquire new consumers
MarketPlace Insight provides precise and meaningful business insights from online auction data. As a sister company to the largest outdoors auction platform, GunBroker.com, Marketplace Insight has exclusive access to an immense amount of buying, selling, pricing and demographic data.
The value of our data is the size and diversity of our visitors, buyers and sellers. Our data is exclusive and independent across all manufacturers and accessories. We have exclusive access to nearly 18million outdoor enthusiasts monthly. GunBroker.com averages 5.5 million unique visitors monthly and powers nearly $1B yearly in firearms and accessories.
We also have over 3 million registered buyers and 22 thousand selling FFLs. All of this creates a market place that spans all types of firearms with buyers from all different backgrounds.
Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas. That’s why we continue to develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next.
MarketPlace Insight Is Unique
First Party Data
Registered users allow us to evaluate trends and product ideas. Operating our own technology platform enables us to capture millions of behavioral data points daily, which we combine with performance metrics, user insights and third party data.
Data Management Platform
Provides deep insights into the users of our websites. Insights include buying habits, demographics, geographic information, psychographics and more.
Actionable Business Intelligence
Decision-ready information empowers outdoor enthusiast businesses with key information. Our tools increase responsiveness, improve production, reduce IT costs, make workflow more efficient, and drive better decision making.
1. Leverage our powerful first party user data with third party data to help advertisers eliminate waste and target audiences.
2. Understand our user base in ways that better drive advertising sales through optimized programmatic sales and targeting.
3. Cross Platform Measurement: track specific actions and engagement metrics. We measure reach across all platforms to insure that we are maximizing audiences efficiently.
FIREARMS MARKET INTELLIGENCE FOR ALL FACETS OF THE INDUSTRY
We offer Powerful Insights into:
Market Share and Sales Trends by category, subcategory and overall. Model specific competitive trending and pricing.
DETAILED, ACCURATE, DATA INTELLIGENCE FOR HIGH-VALUE USERS
Aggregated & Detailed Reporting on:
Historical and predictive pricing analysis. Sales and unit trends, offering breakdown and contribution, and year over year performance. Buyer and Seller location and performance.
IDENTIFICATION OF MARKET TRENDS
Market Reporting on:
Industry trends, patterns and date performance.
CUSTOMER DEMOGRAPHIC DATA ON 18MM UNIQUE MONTHLY USERS
The Industry’s Largest Online Firearms Network:
- Consumer demographics across all 18MM unique monthly visitors
- Ability to segment based on brand, type, usage & characteristic
- Trend analytics on types or segments of consumers
WE KNOW THE MARKET
MarketPlace Insight is a data and analytics group focused on providing precise and meaningful business insights from online auction data.
As a sister company to the largest auction site outside of eBay, we have access to an immense amount of buying, selling, pricing and demographic data.
Our solutions provide actionable insights allowing businesses to develop strategies that will increase margin, customer penetration and overall growth.
We strive to maintain the most up-to-date consumer data in one of the nation’s fastest growing industries.